Picnic Scan

new add on for the picnic app

Date

September 1, 2023

Assignment

This project was commissioned by Club Leaf and Icemobile, two companies focused on global climate change. Our team was tasked with creating a concept to help customers of a chosen supermarket make more sustainable choices. We selected Picnic, a Dutch online supermarket, as our focus. Our target audience was working parents with elementary school-aged children.

Through several interviews with different kinds of busy parents, we discovered that our target audience wanted to spend more time with their children but had limited time due to full-time work commitments. They chose Picnic for grocery shopping to save time, but we needed to enhance their experience by making it more sustainable. Based on our research and interviews, we formulated our design question: “How can we reduce food waste in a fun and easy way by involving families?”

Results

After several brainstorming sessions, our team developed the concept called Picnic Scan: “Give your leftover food a second chance. Scan the products and fight food waste!”. When users have products near or past their expiration date and are unsure what to do with them, they can open the Picnic Scan feature in the Picnic app and scan the products. The app then displays a list of ways to use the products, including recipes, activities, or tips to extend their shelf life. By scanning the product, users give it a second chance and help prevent food waste.

my role

In this project, my team did not assign specific roles, but I naturally took on the role of team leader. I was responsible for making key decisions, such as finalizing our concept, and overseeing the recording of our design process and planning. Through this experience, I learned to work in a structured manner on a project. I am very proud of the final results.

Learning experience

Throughout this project, I had a tendency to pursue increasingly ambitious ideas. However, I learned to keep our concept small but highly effective, allowing us to pay more attention to detail. As team leader, I faced challenges managing difficult situations involving teamwork, final results, and individual team members. Additionally, I improved my skills in Figma, learning to create better animations and use the prototype section more effectively.